In the ecommerce world, your sales copy plays a big part in convincing customers to buy your product. Whether that copy is on your product pages, social media, or in an email, the words you choose to describe your products matter in a big way.
Most ecommerce storeowners know that customer service is a crucial aspect to success, and is just as important as product selection and pricing. If your online store can't provide customers an amazing experience, consumers won't be motivated to turn into repeat customers - the most valuable kind of customers.
With that in mind, let's take a look at the top trends for delivering excellent customer service in 2016.Related content: 4 customer service tips for one-man retailers.
When it comes to sourcing products from a dropship supplier, there are a lot of questions that need to be asked before you agree to do business together. I’ve created a list of questions that you'll need to ask any supplier with whom you plan on doing business.
But what about the questions a supplier will ask YOU? In turn, you also need to be prepared to play ball with suppliers and be ready to answer questions about your business. Let's take a look at some examples of what those types of questions may look like.
Shipping costs are amongst online retailer's biggest concerns - especially for retailers who use drop shipping to fulfill their orders.
Shipping rates play a big role in how successful your online store is. If your rates are too high, customers will experience sticker shock at checkout. If they're too low, you'll find yourself losing money.
Many shipping solutions exist, but one of the most effective is flat rate shipping. This post will look at how to employ a flat shipping rate in a cost-effective manner, and why a flat rate is one of the most effective shipping solutions for small-to-medium-sized online retail stores.
Related content: What consumers expect of shipping in 2016
We're officially in the last month of Q1 for 2016. Remember all those New Year's resolutions and goals you set for your online store? Well, with Q1 winding down, now is a perfect time to reflect on those goals and see how well your plans and strategies have aligned with your objectives.
An objective that probably every single online retailer made at the beginning of 2016 was to increase sales. So, in order to help you finish Q1 on a high note and be more in line with at least one of your yearly goals, here at 7 ideas to increase sales to give your online store the boost it needs heading into the second quarter of 2016.
St. Patrick's Day isn't often looked at as a huge day for ecommerce revenue, but your online store can still benefit from running some St. Patrick's Day specials.
The problem is, how can you relate St. Patrick's Day to your online store? Unless you're selling beer, green shirts, or four-leaf clovers, you might have a hard time seeing a St. Patrick's Day connection to your products.
That's the problem this blog post will answer.
Have you always wanted to run your own online store, but just haven't gotten around to starting?
Well, you don't have an excuse to not start your store any longer. I've put together a list of the 5 best niche business ideas for your 2016 ecommerce startup. While there's no guarantee that you're going to be able to quit your day job by opening an online store selling in one of these niches, if you put the hard work required to build a reputable brand, you will easily see a good secondary source of income for the rest of 2016.Related: Your guide to ecommerce SEO in 2016.
We're right at the halfway point of Q1, and you've likely already noticed product trends in your own niche. We've noticed them too. Our Director of Marketplace Success, Meshell Long, spent some time pulling data from the Doba catalog to compile a report about the latest trends in ecommerce for 2016, so that you can see what's selling, where it's being sold, and who's buying.
Note: you can access this data too with a free subscription to Doba.
Pinterest has enormous referral power for ecommerce businesses and the average order value from a Pinterest referral is $50, higher than any other major social media platform. Let's take a look at how you can use Pinterest to drive targeted traffic to your online store.
I think I've written the phrase, "Content is king" a few dozen times just this year on the Doba blog, but it's true. For your marketing efforts to have any sort of traction, you need great, attention-grabbing content.
Now, when I say content, your mind likely jumps straight to the usual: blog posts, whitepapers, eBooks, infographics, emails, etc. But content marketing isn't just focused on written assets. Audio and video also play a huge role in effectively harnessing the power of content marketing to draw as many customers as possible to your store.