The ecommerce world runs on trends. Retailers are constantly on the lookout for the next hot product, simply because you need top-selling products in order to be successful in the ecommerce world.
According to research reported by Supply and Demand Chain Executive,
"The top 10 percent of items generate 75 percent of sales, whereas the slowest moving 50 percent account for only 1 percent of volume."
We'll dive deeper into that article and the great information if offers, but that short excerpt shows that finding trending products is a beneficial process to engage in if you want to find success as an online retailer.
However, just because you know you need to follow trends, doing so isn't the easiest part of the job.
This post will help you become an ecommerce trend following ninja by showing you a few tools to use to follow the market, gauge consumer interest, and get ahead of your competitors by offering the hottest products as soon as possible.