SEO changes dramatically from year to year - perhaps even moreso than ecommerce. And ever since Google's big Hummingbird update in 2013, SEO has changed from simply having links on as many other sites as possible to the quality, quantity, and regularity of content.
Google's changes upset many in the SEO industry at the time, but the Hummingbird update was the first step in the right direction for giving everyone a fair shot at ranking on Google's first SERP. As Flying Point Digital put it,
"Google is now using the content of the page, in addition to the meta information presented, to answer more and more complex searches that touch on a greater number of words.Google has also been rolling out updates that place a much higher emphasis on user engagement metrics, the most recent of which was the Quality Update released earlier this year. Content quality, time spent on page, return visitors, bounce rate, and even things like social sharing—all these factors can play a role in your rankings."
SEO is no longer writing guest posts for obscure sites in India with three backlinks to your site embedded in a content-mill article. So with that in mind, let's take a look at what you need to know about ecommerce SEO in 2016.