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How to use Pinterest to drive targeted traffic to your online store

Written by Spencer Durrant on February 19, 2016 in Strategies & Tips

Pinterest has enormous referral power for ecommerce businesses and the average order value from a Pinterest referral is $50, higher than any other major social media platform. Let's take a look at how you can use Pinterest to drive targeted traffic to your online store. 

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How to create an effective and affordable video marketing strategy

Written by Spencer Durrant on February 18, 2016 in Strategies & Tips

I think I've written the phrase, "Content is king" a few dozen times just this year on the Doba blog, but it's true. For your marketing efforts to have any sort of traction, you need great, attention-grabbing content.

Now, when I say content, your mind likely jumps straight to the usual: blog posts, whitepapers, eBooks, infographics, emails, etc. But content marketing isn't just focused on written assets. Audio and video also play a huge role in effectively harnessing the power of content marketing to draw as many customers as possible to your store. 

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Back to basics - what to know about ecommerce SEO in 2016

Written by Spencer Durrant on February 17, 2016 in Strategies & Tips

SEO changes dramatically from year to year - perhaps even moreso than ecommerce. And ever since Google's big Hummingbird update in 2013, SEO has changed from simply having links on as many other sites as possible to the quality, quantity, and regularity of content. 

Google's changes upset many in the SEO industry at the time, but the Hummingbird update was the first step in the right direction for giving everyone a fair shot at ranking on Google's first SERP. As Flying Point Digital put it, 

"Google is now using the content of the page, in addition to the meta information presented, to answer more and more complex searches that touch on a greater number of words.Google has also been rolling out updates that place a much higher emphasis on user engagement metrics, the most recent of which was the Quality Update released earlier this year. Content quality, time spent on page, return visitors, bounce rate, and even things like social sharing—all these factors can play a role in your rankings."

SEO is no longer writing guest posts for obscure sites in India with three backlinks to your site embedded in a content-mill article. So with that in mind, let's take a look at what you need to know about ecommerce SEO in 2016.

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5 killer low cost marketing ideas for your small business

Written by Spencer Durrant on February 12, 2016 in Strategies & Tips

A million questions about marketing exist for small business owners with a limited budget. How can you expect to get the best bang for your buck? Let's take a look at a few ways you can find low cost marketing help to get your brand in front of as many people as possible.

Related content: How to structure your SMB's customer rewards programs

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How retailers can use Google Trends to inform product mix strategies

Written by Spencer Durrant on February 9, 2016 in Strategies & Tips

For online retailers who are new to the game, finding the right mix of products can be one of ecommerce's most challenging aspects. How can you ensure that you're listing popular products that your customers want to buy? 

There's one simple answer that all online retailers can - and should - use: Google Trends. In this post, we'll go over how to use Google Trends to inform your product mix strategies. 

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What consumers expect of ecommerce shipping in 2016

Written by Spencer Durrant on February 5, 2016 in Strategies & Tips

Consumers are expecting more out of their ecommerce shipping options than ever before, which is driving up the cost of shipping for all couriers and, thus, retailers. This isn't an issue for big-box retailers which can afford to lose a little money on shipping because they know they'll make up the losses in overall sales.

But for the small business, and even medium-size online retailers, these increased shipping expectations could put a devastating dent in your bottom line if you're not prepared to overcome them. 

In order to help your store stay ahead of the curve, you've got to know what you're up against. I've put together this post that details what consumers are going to expect of shipping in 2016.

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6 Killer Valentine's Day email templates

Written by Spencer Durrant on February 3, 2016 in Strategies & Tips

During the 2015 holiday season, I wrote a post about some of the best holiday-themed email templates. As every online store owner knows, email marketing is a valuable aspect of driving highly relevant traffic to your site. 

With Valentine's Day right around the corner, I thought it'd be a good idea to do a similar post to help provide you with some beautiful, free Valentine's Day email templates you can use in your email marketing efforts for the first major shopping day of the year. 

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How to choose the best mobile payment platform for in-person sales

Written by Spencer Durrant on February 2, 2016 in Strategies & Tips

Buying products with the simple tap of your smartphone is becoming an increasingly larger, and popular, part of the retail landscape. According to a Bloomberg Business article,

"The total value of transactions made by tapping a phone on an in-store terminal will reach $210 billion, up from $8.7 billion in 2015."

So what does this mean for SMB retailers in 2016? It means that you need to be using the best mobile payment platform available for SMBs in 2016. 

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How SMBs can structure customer loyalty programs

Written by Spencer Durrant on January 29, 2016 in Strategies & Tips

A lot of SMB owners feel excluded from running a rewards program for their customers because they don't think they can offer a valuable program and still profit from it. But what would you, as an SMB owner, say if I told you that it's entirely possible to implement a profitable customer loyalty program for your online store?

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Busiest holidays and eCommerce days in 2016 to prepare for

Written by Spencer Durrant on January 27, 2016 in Strategies & Tips

You might think that the end of January is a bit early to start planning for holiday shopping, but it's not. If you want to knock 2016's biggest sales days out of the park this year, you have to start planning now.

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