How to Start Dropshipping on Facebook Marketplace

Are you finding the right track to start dropshipping? With more and more people entering the world of dropshipping, it’s getting increasingly challenging for newcomers to find their footing and stand out.

Hence, the only way new drop shippers can survive is if they start their business in a relatively new yet high-traffic marketplace. This is where Facebook Marketplace enters https://blog.doba.com/dropshipping-platforms/facebook-marketplace-dropshipping/how-to-dropship-on-facebook-marketplace--37142the scene.

Although this forum has been around since 2016, it wasn’t until the introduction of Shops later in 2020 that it started catching the attention of drop shippers.

If you plan to walk down the same path, here’s your dropshipping guide for Facebook Marketplace.

What is Facebook Marketplace Dropshipping?

For those taking their first steps into the dropshipping landscape, let’s start from scratch.

The dropshipping model comprises three parties:

● The supplier or manufacturer

● You, as the drop shipper

● Your customers

When a customer places an order from your dropshipping business, you have to make the same order with that buyer’s information from the supplier you’ve chosen. Ultimately, your supplier handles the shipment and delivery of the customers.

Your selling price must cover the cost of the product, shipment or delivery cost, and your profit margin. While the former two elements are paid to the suppliers, the profit is yours to keep without any initial investment.

With Facebook Marketplace entering the dropshipping scene, drop shippers have a new avenue for selling that is brimming with free organic traffic. The best part is that it’s still an under-the-radar dropshipping platform to amp up your efforts quickly.

How to Find Products to Dropship on The Facebook Marketplace?

Finding products your customers would be willing to buy is the heart of any dropshipping business.

Moreover, since Facebook Marketplace is still a relatively new bazaar, scaling your sales is a far more accessible goal than if you were to start dropshipping on eBay or Amazon.

You can start your search by going to marketplaces such as Amazon or Walmart and then browsing through the best-selling items on these sites.

Furthermore, Walmart’s homepage features a “Deals” section that takes you to the products with the highest purchase rates.

In addition, the website also exhibits a “Featured Shops” column, allowing drop shippers to skim through items that are selling like hotcakes.

This is also an incredible outlet to learn about the latest trends in your respective niches and ensure these trends are incorporated into your product lists.

With hardly any competition as of yet on Facebook Marketplace, you’ve got a high chance of capitalizing your efforts on all levels.

How to Dropship on Facebook Marektplace?

A Facebook account is integral to starting dropshipping on Facebook Marketplace. If you’re unsure about navigating your way through a business account, even a personal one can work here.

Once your account is active, the following dropshipping guide will help you advance:

Choose Your Products and Their Suppliers

As suggested above, with low barriers to entry, Facebook Marketplace serves as a profitable avenue for drop shippers to compete. Hence, you can allocate all your efforts toward finding a product with a high chance of rolling in sales.

When deciding on which products to dropship, choose ones that are highly preferred by your target audience. Once you’ve shortlisted your products, it’s vital to ensure they’re easily shippable and less likely to break while shipping.

You can either cater to the demand of a broad audience by choosing products like a bed frame or focus on niche markets by adding products such as vitamin supplements to your list.

As for suppliers, they must be relatively local since Facebook requires businesses to deliver products swiftly, adding the tracking number no more than three days after the sale date.

Creating Your Listing on the Marketplace

With your product catalog ready, it’s time to create listings on the marketplace. You can do this by:

● Tapping into the Marketplace by selecting the icon

● Now click on Create a new listing and pick and choose the Items for sale option.

When downloading product images from your supplier's store, save the ones that are high-quality and informative since that’s what’s going to attract your customers to your offerings.  

Next, you need to provide a description along with your product image. For that, all you need to do is copy the existing description and edit it as per your requirements to ease off the unnecessary burden of curating a new product description.

Determining your product's category and title is one of the most critical areas of creating a listing. You’ll need to be very specific when deciding the category of your product, as it will help you showcase the item to your target audience.

If you need help designing a product title, you can surf the internet for creative tools that make the title-deciding process much simpler and fun. One such tool is Title Builder.

Remember that the delivery option will always be set to “shipping” since there’s no other mode of delivery in dropshipping.

Lastly, put up the price of your product. A few things need to be considered when doing this: you’ll be using the suppliers' price and adding your fees along with Facebook Marketplaces’ charges, which are inclusive of tax.

Put up Your Product Advertisements

After listing your product and filling out the necessary information, you’re all set to advertise your product to showcase it to a broader audience.

Now, there are two things you can do at this point.

● Put up ads from a personal account:

When marketing your product from a personal account, you have a higher chance to boost sales and have your product rank higher on the search engine.

● Put up your ad from a business account

However, if you’re putting up your ad from a business account, the Facebook Ads Manager will allow you to post specific ads and allot a particular budget through a/b testing. Such ads will be displayed as sponsored ads on the marketplace as well as on the feeds of your target audience.

Conclusion

Dropshipping is growing into one of the leading models of e-commerce trade and has emerged as a platform for successful entrepreneurial trade. With low investments and upfront costs, it has paved its way in the industry as a low-risk business model.

If you’re looking for suppliers you can trust to start dropshipping, you no longer have to look far. Doba is bridging the gap between suppliers and drop shippers and establishing the basis of a successful business. Get started today!