How to Advertise on Walmart Marketplace?

With proper Walmart Marketplace Advertising, you can increase your product visibility which may help increase sales. However, being efficient with your market share and cost-effectiveness in Walmart Marketplace Advertisement is equally important.

So, stick to the end of this guide to learn how to advertise on the Walmart marketplace.

How can you Advertise on Walmart Marketplace?

Different online marketplaces offer different ways of advertising. For example, Facebook Marketplace and Amazon marketplace have different marketing requirements.

However, things are a little different with Walmart Marketplace. It offers advertising options only to the sellers who qualify, and if you qualify, you can create ads to promote your product. The requirements that you have to meet include:

·         Applying to Walmart Marketplace

·         A minimum $1000 monthly spending commitment must be made

Walmart marketplace offers ad management services for campaigns that have a budget of over $25,000. Campaigns with a lesser budget need to partner with a third-party agency for their Walmart marketplace advertisement.

The 6 Steps for advertising on Walmart Marketplace

Now that you have the basic idea of advertising on the Walmart marketplace, here is how 6-step guide that will guide you through the complete process of advertisement.

1.      Register as a seller on the Walmart marketplace

The first step of this process is getting your company active on the Walmart marketplace. There will be a 10-15 minute application that will include completing the seller profile along with linking the payment processes. So, take care of these preliminary tasks to move to the next step.

2.      Launch the product catalog

After you have your company on the Walmart marketplace, you need to start with product listings. There are two ways of getting things done here, which are:

1.       Set up by match where your company already offers products available on the marketplace. As products are available, your product listing will be created by getting information from similar listings.

2.       Full item spec where you will be creating 100% original product listing. Your team will work on a product template after downloading it from the appropriate category.

When launching the product catalog, there must be around 100 items in the inventory.

3.      Submit your application for advertising access

With your catalog active, you need to gain advertising access, for which you need to provide all the required information along with a minimum $1000 budget commitment.

4.      Never miss the Walmart advertising webinar.

After getting advertisement access, your company will be notified about the training webinar, and you must attend it. There are weekly webinars, and your team will learn everything about advertisement on the platform.

5.      Login to the ad platform from Walmart

Now you will have access to the Walmart ad platform to which you need to log in and then start creating ads. Depending on your budget, you will also have to select which team you will work with for Walmart advertising.

6.      Launch the ad campaign

The last step will be launching the ad campaign. After your team is done creating the campaign, make sure to review the following things:

·         Monthly advertisement budget

·         Budget per product

·         The products that you will be advertising

·         Duration of your marketing campaign

You can optimize your campaign and get better results with Walmart marketplace advertisements.

Final Remarks:

Walmart is a platform with millions of potential customers and tough competition in the marketing domain. To succeed in the marketing competition, knowing how to advertise on the Walmart marketplace is essential. For the best results, define your marketing strategies and work according to the 6-step guide, and you will get great returns on your investment.