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How to optimize your listings on Walmart

August 26 2022 11:48
Peter

Claiming your listings on the Walmart marketplace means you have passed the tough approval process of Walmart. Walmart is one of the widely popular multi-channel retailers. It has partnered with multiple third-party sellers to bring its customers a huge collection of products and brands.

Optimizing your listings on Walmart and promoting these is a great way to popularize your Walmart store and generate more revenue.

Way to optimize your listings on Walmart

There are multiple ways to optimize your listings on Walmart. Here we have enlisted some of the most important ones to get more benefit in this regard.

So, here we go:

Use a specific and unique product name

You can create a product name of 50-75 characters on Walmart. You must have a unique product name instead of copying it from your website, amazon, or elsewhere. Using defining features that you think shoppers will search for is beneficial. These may include color, model number, etc.

Keep your product name readable and attractive.

Don’t forget to add keywords in your product name and description

Your product name and description are ideal to use keywords. These keywords will make your products appear in relevant searches. Use product descriptions as a chance to entice buyers who are interested in your products already.

Highlight key features and benefits of your product

Products’ features and benefits generally appear on the left side of the listings of the Walmart marketplace. These product details are important to categorize your offered product and let customers see filtered and narrowed results. Here are key tips to increase your product visibility on Walmart:

·         Add key features to highlight why your prospects should buy this product.

·         Fill in all the relevant attributes to your product.

·         Avoid selecting the "Other" category to increase its visibility

·         Always provide accurate and crips details of your product to rank higher on search results.

Always add rich and high-quality product images.

It is important to use well-lit and professional images. It is ideal for providing zoom-enabled visuals to let your prospects see details more clearly. Additionally, never provide images of accessories that aren’t included. It will negatively impact your customer relationship.

Offer competitive pricing for your products.

Pricing also plays an important role in optimizing your listings on Walmart. Walmart presents the listings of sellers for one product on one page. The page contains product listings from different sellers with different prices. Customers will more likely prefer products with competitive pricing.

So, tracking your competitors and their pricing strategies is always better to stay ahead.

Quick customer service is key.

Customers always prefer quick and secure service. To increase brand loyalty, earn the fast-shipping badge from Walmart. Keep your customer support services open 24/7 for better results.  

Always maintain positive customer reviews.

Reviews are important in the listing on Walmart. To streamline listing optimization, always focus on providing a positive customer experience. Also, use a reliable fulfillment provider to keep your customers happy. Never compromise on your product quality.

All of these are keys to getting more positive reviews from your customers.

Conclusion

Optimizing your listings on Walmart can increase your chances of ranking higher for relevant product searches. Create an efficient optimization strategy to handle all these aspects seamlessly.  


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