Dropshipping is a fast-growing industry in the world today, with online sales generating more than $122 billion annually. As a result, many retailers are channeling their entrepreneurial efforts in that direction, and if you're reading this guide (which you are), you're probably thinking of starting a dropshipping business too. But, like many businesses, starting dropshipping can seem very difficult, especially if you're wondering how to get your online store up and running.
One of the first things that come to the minds of most people is to set up their stores on popular e-commerce platforms like Amazon, eBay, Shopify, Woocommerce, Bigcommerce, but that would mean that you'd l have to deal with the limitations on the products you can sell and how you can market your products on their platform otherwise you risk being de-platformed over any small issue. You don't want to lose your entire market all of a sudden for any reason, do you? This is why many retailers are turning to Wix, a free website builder platform that lets them set up their online stores without fears of being de-platformed.
What is Wix?
Wix is among the leading website builders on the market, allowing you to set up your eCommerce store at almost zero cost. Founded in 2006, Wix is a cloud-based platform that allows you to build fully personalized, high-quality websites. In addition, the platform is user-friendly in that you can create your website and online store by simply using drag and drop.
Previously, Wix was ranked low among website builders because it offered limited options, unlike its rivals, but its reputation as a store builder is changing rapidly. Wix now boasts a wide range of design templates and various tools that enable anyone to create a customized and functional website and online store with ease. The platform currently has more than 160 million users worldwide.
In a nutshell, Wix allows you to:
Promote your business
Showcase your art
Set up an online shop
Test new ideas
What is dropshipping?
Dropshipping is an online business model where a store doesn't keep the products it sells in stock. Instead, the store sells the products and passes the sales order to a third-party supplier who ships it directly to the customer.
So how does dropshipping works? Let's say you're a retailer who wants to sell products online but doesn't want to manage the inventory yourself. So you find a supplier or a manufacturer, choose a product(s), and feature the item in your store. When a customer purchases your dropshipping store, you will, in turn, pay your supplier to send the product to the customer.
In effect, this means that you don't receive the product yourself as you only serve as an intermediary between the manufacturer/supplier and a buyer. The supplier will handle the entire shipment process from packaging to delivery.
Dropshipping is a unique business model for aspiring entrepreneurs with little capital but who want to run an eCommerce store while skipping the heavy inventory requirement. Admittedly, dropshipping can be quite profitable, especially since the overheads are low, but it's important to have a solid knowledge of how the model works. Keep reading to know about how to start dropshipping via Wix.
Why Wix is perfect for dropshipping?
Among the many things to love about Wix is that the platform is primarily designed to help beginners create eCommerce websites without having to go through the rigours of using any code, as anyone can develop HTML5 websites with a few mouse clicks. Moreover, you can also add all the important products you want without worrying about any restrictions.
Furthermore, customizing a website is easy as you can simply choose from its array of templates and start modifying your site using an AI system that guides you through building the kind of store you want. With over 700 themes and templates, the possibilities are limitless. What's more, the tons of advanced features make Wix a robust builder for handling many sites.
In addition, all websites created on Wix are optimized for SEO which means your website can start appearing on search engine results pages. The developers designed the platform to provide technical SEO optimization as well as keywords. This can help ensure that your website ranks highly against your competitors, giving you the visibility your business needs to be found by potential customers.
Last but not the least, Wix is one of the cheapest web-building platforms you can find as different plans cater to the needs of first-time retailers. Think of its affordable pricing, how customizable it is and ease of use for even beginners, and you will readily agree that Wix is an excellent choice for you to launch your dropshipping business and take it to the next level.
How to dropship on Wix
Dropshipping on Wix is very easy, and you can do everything on your own. You can set up your Wix dropshipping store and start selling immediately by following the steps below.
1. Find your niche
One of the mistakes most beginners make is to try to feature a bit of everything on their store, but catering to a specific product niche can help you find your loyal and potentially more profitable audience. In other words, choosing a niche will help your customers have a better idea of what you're offering and associate your store with one specific thing.
The niche must be something you're genuinely interested in but yet have some good money-making potential. So it should be a combination of passion and profit.
2. Sign up for Wix
To get started, head to Wix.com sign-up page and hit the 'Get Started' button. You will then be invited to enter an email address to create your account. Next, you will be required to enter the email address again and enter your password. Confirm the password and click 'Sign Up', and you're done!
Before going to your site editor, Wix will ask you a few questions to understand the type of website you want to build and what you plan to achieve.
3. Pick a professional template
At this point, you will be able to access tons of online store templates for you to choose from. Most of them are specifically designed for eCommerce stores, and each template is fully customizable.
Browsing through the dozens of templates to choose one can be overwhelming, so you might want to use the filter of the template catalogue to narrow your search down and browse them by category. Then, once you find the one that works for you, hover over it and click the 'Edit button.
3. Customize your site
This is the stage where you create the site that fits your brand image and styling needs. Templates are meant to be tweaked, so you will be making adjustments to the design and layout of the template you've chosen by using a drag-and-drop editor to move different components into your website.
Don't forget to edit the site name, edit the content, replace images, delete sections and more. There are also many other features you can add to pages of your site, including customer testimonials, email subscription sign-up boxes and social media integrations. You have full creative control, so make your personality and imagination shine through.
4. Select a dropshipping app
So you've found your niche and built your Wix website. Now you need a dropshipping app that will connect you and your store to thousands of suppliers. In this regard, Doba is your best bet for finding high-quality dropshipping suppliers and products. To connect Doba to your store, simply search for it on the Wix app store and click 'Add to Site'. Simple!
5. Choose products for your business
Head to Doba.com to create an account. If you have an existing account, log in and click on three lines at the top left corner to see your dashboard. Choose 'Connect to a New Store'. Next, enter connect the name of your Wix Store and click 'Connect.' After authorization, come back to Doba and import products into your store catalog from Doba or quickly import product info as a CSV file.
6. Start selling on your Wix online store
Once you have added the products to your store, it's time to start selling. Wix allows you to manage all your orders from your dashboard, and you can track any order till it is delivered to your customers. Everything can be monitored from your dashboard.
Why choose Doba?
Doba is a leading dropshipping website since 2002, dedicated to providing high-quality dropshipping suppliers and products for online sellers to dropship. Doba provides integrations with top marketplaces and e-commerce platforms, including Amazon, eBay, Shopify, and more, allowing sellers to add products to their stores and sync orders to the suppliers to fulfill efficiently.
Here are key benefits of Wix dropshipping with Doba:
« Millions of high-quality products covered in 20+ categories
« Thousands of reliable suppliers that ship promptly, with fair return policies
« Fast USA local shipping
« Emails from suppliers on discounts so you can make more profit
« Integrations with top marketplaces including Amazon and eBay
« Lots of educational resources for new drop shippers
« Customer support
« Free trials to get you started
« User-friendly, responsive and easy-to-navigate website
Succeeding at dropshipping had a lot to do with choosing the right platform to build your store and the dropshipping app you choose. Starting your dropshipping business on Wix and linking it to Doba is as easy as it sounds. You get a variety of features and tools that can assist you in building the website that fits your style and then connect your Wix store to Doba with ease. Now that you know this much, it's time to take action! Click here to get started.