The Must-Have Beauty Dropshipping Products of 2024

No matter what turn you take in the world of social media, you’ll find influencers, celebrities, and content creators emphasizing the importance of incorporating body oils, face serums, deodorants, and other self-care products into your daily routines.

This routine has given birth to a massive demand for beauty products, an opportunity that you can capitalize on for your dropshipping business.

People are eagerly looking for high-quality and affordable cosmetic products. By bridging this gap with your beauty dropshipping products, you can establish a robust framework for a successful entrepreneurial venture.

Keep reading to unveil our go-to guide for dropshipping in the beauty niche for 2024!

Embracing Beauty Trends in Dropshipping

In 2023, the beauty and personal care industry generated a substantial revenue of $579 billion, which could reach $645.78 billion by 2024. This immense surge in figures results from the recent upheaval in consumer spending in this niche.

Apart from the booming global industry, consumer awareness about how the products they use impact their health has skyrocketed demand for natural and organic products. This can be seen from the difference in market value of these products in only seven years.

In 2020, the organic beauty market stood at around $54.5 billion, with projections that it would reach $187.4 billion by 2027.

Moreover, influencers and beauty gurus play a vital role in shedding light on this industry by creating trends and promoting beauty products. They have changed how brands market products, with 63% of shoppers trusting an influencer’s recommendation rather than the brand’s own advertisements.

Tips to Choose Beauty Dropshipping Products: A Guide to Selection

Not all beauty products can be classified as appropriate dropshipping products for your business. Here are a few tips you can consider when designing your product catalog.

● Beauty products, such as skincare oils or creams, are more likely to be returned, so be careful if you’re dropshipping them.

● If you’re selling skincare products, then you need to take a deep dive into your products and understand them to the core. However, if you don’t want to invest all this time and effort into research, opt for products like facial massagers, jade rollers, and other products in the face-cleaning niche.

● Some beauty products come with legal complications or require certifications. These include electrical devices or trademarked cosmetic formulas.

● It’s essential to be aware of any allergic reactions or side effects your products may have. If you’re creating a website or dropshipping store, assign a separate section for this information on their product pages. While this disclaimer is already printed on most products, including this in the description is essential to avoid lawsuits or legalities.

Must-Have Beauty Dropshipping Products in 2024: Your Trendsetting Inventory

Taking the above tips into account, here are the must-have trending beauty products you can include in the product lineup of your dropshipping store.

Magnetic Eyelashes

Be it Instagram, TikTok, or a beauty blogger’s recommendation, magnetic eyelashes are making huge waves everywhere.

You can purchase these items for as low as $6-$15 and sell them at a market price of $15-25, indicating a profit margin of approximately 40-60%. 

Magnetic lashes appeal mostly to women between the ages of 18 and 24, while most sales for this product originate from Europe, Asia Pacific, North America, and the Middle East.

Makeup Brushes

Makeup brushes are seemingly the most common beauty product, as having the correct set of brushes is critical to how perfectly your makeup blends. Their importance in a user’s makeup routine makes them one of the hottest dropshipping beauty trends in 2024.

The best part is that there’s an endless variety of makeup brushes that you can sell. These include:

● Concealer brushes,

● Foundation brushes,

● Flat eye shadow brushes,

● Powder brushes,

● Eye shadow blending brushes,

● Highlighting brushes, and more.

While these products can generate profit margins of around 63%-85%, their quality must be top-notch.

For instance, a brush that customers won’t mind splurging on would be long-lasting and can seamlessly blend products on the user’s face without irritating or creating patches on their skin.

Face Rollers

Face massage rollers are another hot trend of 2024 and a wise addition to your dropshipping catalog. These products are used together with facial oils, moisturizers, or serums so they can smoothly glide on the user’s skin.

This means you can pair them with such products to increase overall sales and revenue. Their profit margin can exceed 50%, with market prices ranging between $2-$300.

Most customers who demand facial rollers are women, but they’re gradually becoming popular among men after it was found that they can be used to treat beard, scalp, or skin baldness.

Face Moisturizer

Face moisturizers are a trend that began in 2022 but is still widely in demand, with monthly keyword searches amounting to 60,500.

The target audience for these moisturizers is mainly women between the ages of 25 and 44, and it’s a product that can get many repeat buyers for your business, provided that they’re satisfied with the quality of the products.

Again, you have a wide range of products that fall under this category. These include lotions, creams, gels, and ointments. So, even if your dropshipping business only sells moisturizers, you can tap into the sub-categories in this niche.

Hot-Air Hair Brush

With COVID restricting people from accessing the services of professional hairstylists, the DIY trend became a thing encompassing almost all aspects of human life. The 2-in-1 hot-air hair brush is a prime example of this trend still topping charts in 2024.

Furthermore, these brushes come in different types, such as those for wet hair, dry hair, and even those that can volumize all kinds of hair.

Hot-air brushes are selling like hot cakes owing to their ease of use and less damaging properties than straightening or curling irons.

Hair Extensions

Hair extensions meet the criteria for everyday use, outings, and special occasions and are used as accessories in hair salons. Moreover, they’re also available in several colors, lengths, styles, and types, giving you the perfect chance to cater to a vast consumer base.

Purchase costs of hair extensions range between $6-$105 and can be sold for $16-$270, resulting in a 60% or more profit margin for this product.

Face Cleansers

While both men and women are avid repeat purchasers of this product, women between the ages of 25 and 44 primarily fall within your target market.

The market size for cleansers is estimated to reach $12.22 billion by 2027, making it a highly profitable long-term dropshipping niche.

The cost of these face cleansers starts at $7 and goes up to no more than $14. Their selling price, in contrast, ranges between $15-$65, creating opportunities for massive profit margins that can vary between 53% to 78%!

Bottom Line

Beauty products make for a highly successful dropshipping niche, owing to their being in demand almost always.

With platforms like Doba that focus entirely on dropshipping, you can access over 2 million products from carefully shortlisted suppliers.

Be it face cleansers, moisturizers, toners, hair extensions, and more, Doba Beauty Products has your dropshipping store covered with high-quality products and the most trustworthy suppliers.