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Advertising on social media can be hard work for a few reasons:
● Increased competition: As more and more businesses move online, the competition for advertising space on social media has increased significantly. This means that companies need to work harder to create ads that stand out and capture their audience's attention.
● Constant algorithm updates: Social media platforms are constantly updating their algorithms to provide the best possible experience for their users. These updates can significantly impact how ads are displayed, who sees them, and how effective they are.
● Targeting the right audience: Social media platforms provide a wealth of targeting options, but it can be challenging to identify the right audience for your ads. Finding the right audience requires research, testing, and refining your targeting criteria.
● Creating engaging content: Social media users are inundated with content every day, so it's essential to create ads that are engaging and relevant to your audience. This can be a time-consuming process that requires careful planning and creativity.
● Ad fatigue: Social media users can quickly become tired of seeing the same ads over and over again, leading to ad fatigue. Businesses need to create a variety of ads and constantly update their messaging to keep their audience engaged.
Overall, advertising on social media requires a significant investment of time, effort, and resources. However, with the right strategy and approach, businesses can achieve great results and reach their target audience effectively.
As an entrepreneur, having a great product is only half the battle. The other half is finding customers who are interested in buying it.
Entrepreneurs looking to start a business with minimal investment may turn to dropshipping, as they don’t need to invest in facilities or resources to process orders. Since you don’t store or ship the products, dropshipping has the potential to lower overhead costs, such as maintaining a storage facility or sending products to customers.
Doba's dropshipping platform helps small and large business owners find wholesale suppliers, then provides the tools needed to create their online stores and make sales. Create your own e-commerce store using our shipping rates calculator and other convenient tools, or start your own dropshipping business quickly on our platform. We offer both personal accounts for individual e-commerce entrepreneurs as well as professional and enterprise plans for businesses of any size.
One of the popular places to do social media marketing is Facebook.
To advertise on Facebook, first, you must have a Facebook business account.
Source:https://www.facebook.com/business/help/1710077379203657?id=180505742745347
1. Visit Facebook Help Centre for help.
Before you begin
Make sure that you have a personal Facebook profile to confirm your identity.
You need a Facebook profile to create a Business Manager account. You use your Facebook username and password to sign into Business Manager. It's a more secure way to log in than with just an email address and password.
You can create only 2 Business Manager accounts. If you need more, please work with someone else in your organization to create additional Business Manager accounts.
2. Go to business.facebook.com/overview. Click on "Create Account" in the top right corner of the screen. Enter a name for your business, your name and work email address and click Next.
3. Enter your business details and click Submit.
How to add people to Meta Business Manager
Admins can add/remove people to/from your business and grant them permission to assets in your Meta Business Manager. These steps are for adding individual people to your Business Manager, not partners such as other businesses. Learn more about partners in Business Manager.
Before you begin
Only admins can add/remove people to your Business Manager. We recommend that you add most people as employees and only grant admin access to those who need it to perform their job.
Don't add people to your Business Manager if you don't know them. People you don’t trust may create fake accounts and request access to your Business Manager. If you’re unsure if a request is authentic, contact the person to confirm they initiated the request and that you’re comfortable adding them to your Business Manager.
Facebook never asks for access to a Business Manager. If a business that claims it's Facebook asks you to add them to your Business Manager, it's not a legitimate request. We recommend that you deny the request and report it.
Third-party businesses can't get you verified. If a business claims it can help get your business verified on Facebook and wants you to add them to your Business Manager, it’s not a legitimate request. We recommend that you report it. You can only complete business verification through the Business info section of Business settings. It doesn't require any specific person to have access to your Business Manager. Learn more about business verification.
We strongly recommend all users of your Business Manager enable two-factor authentication. Two-factor authentication is a security feature applied at the personal Facebook account level that requires individuals to enter a special security code each time they try to access Facebook from a browser or mobile device we don't recognize. Note that if you created your Business Manager 90 days ago or longer, we require all business admins and employees with advertising access to turn on two-factor authentication on their Facebook accounts. To help protect your Business Manager, we’ll restrict people who don’t turn on two-factor authentication from advertising with any ad accounts associated with your Business Manager.
How to add people to your Meta Business Manager
To give people access to your business:
● Go to Business settings.
● Click People.
● Click Add.
● Enter the work email address of the person you want to add.
● Select the role you'd like to assign them. Be sure to read the description for each role. Choose either Employee access or Admin access. You can also select Show advanced options to choose Finance analyst or Finance editor.
● Click Next.
● Select the asset and the task access you want to assign the person.
● Click Invite.
● The person will get an invitation to join your Business Manager in their email inbox.
About Business Manager roles and permissions
Source: https://www.facebook.com/business/help/442345745885606?id=180505742745347
Business Manager uses a 2-layer permission system that makes sure each person has the access they need. The first level is where you add people to your Business Manager. You can assign them either admin or employee access. Then, use task-based permissions to grant access to your assets.
With the task-based permissions system, you can see the specific activities you allow each person to perform. Task-based permissions help you safeguard your Facebook information. We recommend that you share the least amount of access that still allows people to do their work. Learn more about how to view and edit permissions in Business Manager.
Add people to your Business Manager
Source: https://www.facebook.com/business/help/2169003770027706?id=2190812977867143
When you add people to your Business Manager, assign them admin or employee access.
Employee access: We recommend you add people as employees. They can only work on assigned accounts and tools.
Admin access: Admins have full control over your business. They can edit settings, people, accounts and tools. Admins can also delete the business from the Business Manager.
You can also use advanced options to assign finance roles.
Finance analyst: They see financial details like transactions, invoices, account spending, and payment methods.
Finance editor: They can edit business credit card information and financial details like transactions, invoices, account spend and payment methods. Grant people access to assets
After you've added people to your Business Manager, you can grant them permission to access your business's assets in Business settings. For example ad accounts, Pages, Instagram accounts, Meta Pixel or catalogs.
For each person and asset, you can grant access to specific tasks. For example, you can add someone to your Business Manager as an employee, then grant them permission to create ads and view Page performance, but not publish to the Page. Tasks for each asset are divided into 2 categories:
Standard access: Toggle on each task you'd like the person to perform.
Admin access: In this section, you only have one option. Toggle on admin access to allow the person to manage the asset and perform all available tasks.
Note: Only Pages assigned to a Business Manager use task-based permissions. Pages not associated with a Business Manager use role-based permissions.
Add ad accounts in Meta Business Manager
Source: https://www.facebook.com/business/help/910137316041095?id=420299598837059
In your Business Manager, you can add ad accounts that you own and get access to ad
Add an ad account: Adding an ad account moves it permanently into Business Manager. You must be both the owner of the ad account and an admin in Business Manager to add the ad account. Please note, once you add an ad account and it's moved into your Business Manager, this action can't be reversed. All management of your ad account must be completed within your Business Manager profile. You can't add an ad account that's owned by another Business Manager. If you still want to work on an ad account that's owned by a different business, you can request access to it.
Request access to an ad account: If you request access to an ad account in Business Manager, the admin of that Business Manager can grant you permission to work on it.
Create a new ad account: If you create a new ad account in Business Manager, it'll permanently belong to that Business Manager. Once created within Business Manager, the ad account can't be transferred to an individual owner who doesn't own a Business Manager. accounts that other people or businesses own. In the Ad accounts section of Business settings, you’ll see ad accounts that you own and ad accounts, which are owned by others and that you have access to. If an ad account is owned by another person or business, you’ll see the name of the person or business who owns the ad account listed below the ad account name. If you own the ad account, you won’t see additional information. You can filter by Advertising for self, Advertising for partner, Owned by self, Owned by partner, Active, Disabled, or Closed.
There are 3 ways to add ad accounts to your Business Manager:
Add an ad account: Adding an ad account moves it permanently into Business Manager. You must be both the owner of the ad account and an admin in Business Manager to add the ad account. Please note, once you add an ad account and it's moved into your Business Manager, this action can't be reversed. All management of your ad account must be completed within your Business Manager profile. You can't add an ad account that's owned by another Business Manager. If you still want to work on an ad account that's owned by a different business, you can request access to it.
Request access to an ad account: If you request access to an ad account in Business Manager, the admin of that Business Manager can grant you permission to work on it.
Create a new ad account: If you create a new ad account in Business Manager, it'll permanently belong to that Business Manager. Once created within Business Manager, the ad account can't be transferred to an individual owner who doesn't own a Business Manager.
Before you begin
You can't add an ad account to a Business Manager if:
● The ad account you're trying to add has already been added by another business. An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account.
● You have already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Instead, you can create a new ad account in Business Manager or you can request access to another ad account.
● You've reached your ad account limit for adding new ad accounts to your business. There's currently no available option to request more ad accounts. Your ad account limit increases based on your advertising spend. Learn how to view your ad account limit in Business Manager.
● The ad account is a prepaid ad account. Prepaid ad accounts can be added to Business Managers only if they're from certain locations.
● The ad account was previously or is currently linked to Facebook Pay.
● You don't have admin access in Business Manager. Learn more about Business Manager roles and permissions.
Add an ad account in Business Manager
Steps to add an ad account in Business Manager:
● Go to Business settings.
● Click Accounts from the left side menu. Then, click Ad accounts.
● Click the blue Add dropdown menu.
● Choose one of the 3 options: Add an ad account, Request access to an ad account or Create a new ad account.
● If you choose to request access or add an ad account, enter the ad account ID. Learn where to find the account ID.
● Follow the prompts to select people and access levels.
Deactivating an ad account doesn't delete the ad account from your business. A deactivated ad account still counts towards your ad account limit.
Note: Business Account roles are gradually changing. Instead of roles, we will describe people’s access or the tasks they perform. For instance, Everything will replace Business admin, Basic will replace Employee, and Apps and integrations will replace Developer. The access itself will remain the same. Learn more about updates to Business Account roles.
Manage permissions for someone on your ad account
Source: https://www.facebook.com/business/help/186007118118684?id=829106167281625
If you're a direct admin on an ad account, you can use Meta Ads Manager settings to remove or change the permissions of someone on your ad account. Any changes you make take effect immediately on your ad account.
Remove permissions
To remove a person from your ad account:
1. Go to Ads Manager Settings. You may be asked to re-enter your password.
2. Find the Ad account roles section.
3. Find the person you want to remove and select Remove user.
Note: You don't have to be an admin to remove yourself from an ad account.
Change permissions
To change the permissions of a person on your ad account:
1. Find the Ad account roles section.
2. Find the person whose role you want to update and select Remove user.
3. In the same section, select Add people and add the same person to your ad account. Choose their new role before you add them.
4. Select Confirm.
Best Practices for Ad Account Permissions
You can manage ad account permissions from your ad account settings in Ads Manager, or, if you use Business Manager, from your Business Settings. It's important to know who owns the ad account and whether it's been added to Business Manager to be able to change ad account permissions.
From Business Settings in Business Manager
If you are trying to change ad account permissions in Business Manager, remember:
● If you’ve given people permissions to your ad account from your ad account settings in Ads Manager, but your ad account is also connected to a Business Manager, you won’t be able to edit permissions from ad account settings in Ads Manager.
● Once your ad account has been added to your Business Manager, you can only change user permissions from Business Settings.
● If you’d like to change permissions previously given in ad account settings in Ads Manager, add the person whose permissions you want to change to your Business Manager, then edit permissions in the Users section of Business Settings.
From Ad Account Settings in Ads Manager
If your ad account is not in Business Manager, you can change ad account permissions for each ad account you own in ad account settings in Ads Manager.
Learn more about ad account permissions by role or how to remove or change permissions for someone on your ad account.
Note: If you’d like to be removed from an ad account you created, you’ll need to use Business Manager. Add the ad account you created to a Business Manager and then any admin in the Business Manager can remove you from the ad account.
Troubleshoot ad account creation issues
Source: https://www.facebook.com/business/help/443041549525801?id=420299598837059
You may receive one of the following error messages when trying to create another ad account:
● "You've reached your ad account maximum."
● "Not authorized to create ad accounts."
● "Account disabled."
You can't create more ad accounts if:
You've reached your ad account limit. All advertisers start with an ad account limit of one until they make a confirmed payment. This limit helps prevent potential abuse and fraud. To find your ad account limit, go to Business Manager. Click Business settings, then click Business info. Accounts disabled due to 60 days of no usage and no spending also count towards the ad account limit.
One or more existing ad accounts are in bad standing. Please refer to our Meta Advertising Standards.
If neither situation applies to you, you can continue to use your active ad accounts. Generally, we adjust your ad account limit based on historical spending and use of existing ad accounts. You can check if you have ad accounts that don't have active campaigns and use them.
If you have a sales representative, contact them for further information.
Create a Facebook Page for your business
Source: https://www.facebook.com/business/help/473994396650734?id=939256796236247&ref=search_new_0
Facebook Pages let you grow your business on and off Facebook. Pages come with a suite of free business tools that help you achieve your business goals.
Before you begin
● You must have a Facebook profile.
● See what you need to create a Page.
● Create a Page (desktop)
● To create a Page:
From the Pages section, click Create New Page.
● Add your Page name and category.
● Add your Page’s bio and click Create.
● (Optional) Add information, such as Contact, Location and Hours, and click Next.
● (Optional) Add profile and cover photos, and edit the action button, and click Next.
● (Optional) Invite friends to connect with your Page, and click Next.
● Click Done.
You have created a Page in the new Pages experience. Learn how to grow your Page audience and engagement.
Best practices to improve Page visibility and follower engagement
Source: https://www.facebook.com/business/help/2354934928109168?id=939256796236247
It’s important for people to find and follow your Page. Here are the top best practices to help your Page gain a following on Facebook, such as how to optimize for search and what content people want to see. Your Page’s search visibility may improve in the search bar, the Events and places bookmark or when people tag your Page in a post. These tips will also help your business appear when someone tries to tag your Page location (such as a check-in).
● Select the categories that best describe your business. Categories help people find your business when they search for your services or products. You can select up to 3 categories in your Page settings. Select the most specific category for your business to maximize visibility in searches and make your Page easier to find. Learn more about how to choose a category on your Page.
● If you own a business with a physical location, add your address. People frequently search for nearby businesses. Make sure your address is accurate so people can find your business. Update your map pin with your correct location.
○ If you don’t have a location where people can visit your business, edit your Page info to hide your street address on computers and mobile devices.
○ If you have multiple locations, create store Pages so people can find them on a map or when they search for your business in a specific location. Learn more about multiple locations.
○ If your storefront is located in another structure (such as a mall or a train station), select Located inside another place and add details so people know where to find you.
○ Make it easier for customers to find your business on the map by adding details about your location. Go to Page info. Under Location, answer the questions. Select Save when you are done. This feature is currently only available on mobile.
○ Note: In response to the coronavirus pandemic (COVID-19), businesses can announce temporary service changes on their Facebook Page and in searches on Facebook. Learn more.
● Add a profile picture and cover photo to your Page. People tend to see businesses with a cover photo and profile picture as more trustworthy.
○ Profile photo: Use a simple visual representation of your business, such as a logo. Use a square image.
○ Cover photo or video: Show a recognizable part of your business that will attract people.
● If you have a website, add it to your Facebook Page. Make it easy for potential customers to learn more about your business.
● Update your hours. Customers want to know when your business will be open, particularly during holidays and special events. Update your business hours so that search results show your location is open. If you don't update your hours, your business may appear closed and discourage people from visiting. Learn how to add hours of business to your Page.
● Turn on Recommendations: Let customers submit a rating and review/recommendation for your Page. Visitors to your Page will find valuable information that will increase their trust in your business. Recommendations also allow your Page to appear in searches for specific terms, such as menu items. Learn how to turn on Recommendations.
● Encourage people to follow your Page: Remind new and existing customers why they should follow your Page, such as regular updates, new products or services, easy communication and exclusive offers. People who follow or like your Page are more likely to see your content in their Feed, which helps them remember you. See ideas for posts on your Page.
1. Choose your objective: Before creating your ad, you need to determine your objective. This could be to drive traffic to your website, increase brand awareness, or generate leads. Facebook offers a range of objectives to choose from, so select the one that aligns with your business goals.
2. Define your target audience: Facebook provides a range of targeting options that allow you to target specific demographics, interests, behaviors, and more. Define your target audience based on factors like age, location, interests, and behaviors.
3. Choose your ad format: Facebook offers several ad formats, including image ads, video ads, carousel ads, and more. Choose the format that aligns with your business goals and best showcases your product or service.
4. Design your ad: Once you've chosen your ad format, it's time to design your ad. Create a visually appealing image or video that captures your audience's attention and includes a clear call-to-action (CTA).
5. Set your budget and schedule: Determine your budget for the ad campaign and set a schedule for when you want the ad to run. Facebook offers a range of budgeting options, including daily or lifetime budgets.
6. Launch your ad: Once you've set your targeting, chosen your ad format, designed your ad, and set your budget, it's time to launch your ad. Facebook will review your ad to ensure it meets its guidelines before it goes live.
7. Monitor and optimize: Once your ad is live, monitor its performance regularly to see how it's performing. Use the data to make adjustments to your targeting, ad design, or budget to optimize its performance.
By following these steps, you can create effective Facebook ads that reach your target audience and achieve your business goals.
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Instagram has its own charm and target market when being used as an online marketing platform
In order to advertise on Instagram, first you must have an Instagram business account.
How to create an Instagram business account?
To create an Instagram business account, follow these steps:
1. Download the Instagram app: You can download the Instagram app for free from the App Store (for iOS devices) or Google Play Store (for Android devices).
2. Sign up for an account: Once you've downloaded the app, open it and tap "Sign Up" to create a new account. You can sign up using your email address or phone number, or you can sign up with your Facebook account.
3. Choose your username and password: Choose a username that represents your business and a strong password that you will remember.
4. Set up your profile: Go to your profile page and tap "Edit Profile" to add your business information, such as your business name, website, and contact information. You can also add a profile picture and a bio that describes your business.
5. Switch to a business account: To switch to a business account, go to your profile page and tap the three horizontal lines in the top right corner. From there, tap "Settings" and select "Account." Then, tap "Switch to Professional Account" and select "Business." Follow the prompts to connect your account to your Facebook page and choose a category that best describes your business.
Optimize your profile: Once you've switched to a business account, you can add more information to your profile, such as your business hours, location, and additional contact options.
Once you are done with those steps above. You can start sharing posts, stories, and reels to promote your business and engage with your audience. You can also use Instagram's advertising tools to reach a wider audience and grow your business.
Creating an Instagram advertisement can be easy if you know how to.
Here are the steps to create an Instagram ad campaign:
1. Create an Instagram Business Account: If you already have a personal Instagram account, you can switch it to a Business Account by going to your profile and tapping the three horizontal lines in the top right corner. Then, tap "Settings" and select "Account." From there, select "Switch to Professional Account" and follow the prompts.
2. Link your Facebook page: To create an ad on Instagram, you need to connect your Instagram account to your Facebook page. You can do this by going to your Instagram profile, tapping the three horizontal lines in the top right corner, and selecting "Settings." Then, select "Account," and under "Linked Accounts," select "Facebook" and log in.
3. Set up your ad campaign: Go to your Facebook Ads Manager account and click "Create" to start setting up your ad campaign. Choose the objective of your campaign, such as website clicks, app installs, or engagement. Then, select the audience you want to target and set your budget and schedule.
4. Create your ad: Choose the format of your ad, such as photo, video, or carousel, and add your creative elements, such as images, videos s, or text. Preview your ad to make sure it looks good and matches your brand's style and messaging.
5. Submit your ad: Once you're happy with your ad, click "Review" to make sure it meets Instagram's ad policies. Then, submit your ad for review on Instagram, and once it's approved, it will start running on the platform.
Remember to monitor the performance of your ads and make adjustments as needed to optimize for better results.
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Add an Instagram account to your Meta Business Manager
Source: https://www.facebook.com/business/help/1125825714110549?id=420299598837059
Add Instagram business accounts to your Meta Business Manager. Then associate them to ad accounts or partners that are also in your Business Manager. Like other assets you add to your Business Manager, you can assign task-based permissions for Instagram business accounts in Business settings.
Before you begin
● To add an Instagram business account to your Business Manager, you must have the username and password for the account.
● The Instagram business account you’re trying to add can’t be owned by another business. Instagram business accounts can only be claimed by one Business Manager.
● Only admins can add Instagram business accounts in the Business Manager.
● If your Instagram business account is linked to a Facebook Page, you should add both your Facebook Page and Instagram business account to the same Business Manager. Learn how to add a Page to your Business Manager.
To associate an ad account with an Instagram business account, the ad account and Instagram business account must already be in the same Business Manager. You can't associate ad accounts to Instagram business accounts in a different Business Manager.
Add an Instagram account to your Business Manager
To add an Instagram account in your Business Manager:
● Go to Business settings.
● Click Accounts.
● Click Instagram accounts.
● Click the blue Add button.
● Click Connect your Instagram account.
● Enter your Instagram username and password. Note: We may send you a security code to the email or phone number associated with the account to verify your identity.
You'll have the option to select the ad accounts and Pages you'd like to assign on the next screen. Click Finish. You can also click the X to skip this step.
Add people to your Instagram account
Once you’ve added an Instagram account to your Business Manager, you can add people and assign them permissions to carry out certain tasks, such as create and manage content, manage community activity and view insights. To add people to your Instagram account:
● Go to Business Settings.
● Click Accounts.
● Click Instagram accounts.
● Click Add people.
● Select a person from the left-hand column. Then toggle on the tasks you want to grant permissions for. A blue toggle means it’s on, and gray means it’s off.
● Click Assign.
You have now added and assigned permissions for your Instagram business account in Business Manager.
TikTok is another popular social media to reach out to customers in order to advertise your dropshipping business.
To create a TikTok Business account, follow these steps:
1. Download the TikTok app on your smartphone or tablet and create a personal account if you don't have one already.
2. Tap on the "Profile" icon at the bottom right-hand corner of the screen.
3. Tap on the three dots in the top right-hand corner of your profile.
4. Select "Manage Account" from the dropdown menu.
5. Tap "Switch to Pro Account".
6. Select your business category from the available options.
7. Link your TikTok Business account to your other social media accounts if you want to.
8. Verify your phone number and email address.
9. Read and accept the TikTok Business account terms of service.
10. Complete your profile by adding a profile picture, username, website, and other relevant details about your business.
Once you've completed these steps, you will have successfully created a TikTok Business account. From here, you can begin creating content and engaging with your audience on the platform.
Tiktok ads are simpler to use than Meta ads for inexperienced marketers.
To create ads on TikTok, follow these steps:
1. Create a TikTok Ads Manager account by visiting the TikTok Ads Manager website and signing up.
a. How to Create a TikTok Ads Manager Account
2. Step 1: Create a login: Once you've signed up and logged in to your account, click on the "Create" button in the upper right-hand corner.
a. Go to https://ads.tiktok.com/i18n/signup/ to start the process.
b. Create a login using an email address or phone number and set a password. These are your login credentials. You will need to use them to access your TikTok Ads Manager account.
c. After you agree to the TikTok terms & conditions and click Sign up, you will be asked to verify a code sent to the email or phone number provided.
Step 2: Create an advertiser account: Provide some basic information about your business, including:
● Country/Region - This ensures we give you the best experience based on your local regulations & requirements.
● Industry - Knowing your industry lets us give you more relevant and effective advertising tips.
● Legal Business Name - We use this to verify your business for legal and billing purposes. If your "Business Name" does not match the actual name of your business, your account will be disapproved and it may be harder to access other TikTok for Business tools.
● Time Zone - We'll sync your campaign reporting and scheduling to match your time zone. It may be hard to change this later.
● Phone Number - We'll contact you at this number to provide you with information on how to optimize your ads.
● Currency - We'll bill you and display budgets based on this.
● Agree to the terms and click Register.
Step 3: Set up billing information: Provide info related to billing and payment on this page.
Your country's requirements will determine the exact information needed--it may include your billing address and tax information.
You may be given the option to select Automatic (Autopay) or Manual (Prepay) payment types. Check which payment methods are supported in your region here to learn more.
Note: Your ad account will be automatically submitted for approval after you complete steps 1-3. Your ads will not run until your account is approved, but you will be able to build campaigns on Ads Manager. Most account reviews take less than 24 hours. You can check your account approval status under Account Settings > Account Info. Learn more here.
Step 4: Build your first campaign: Choose a mode that works best for your campaign creation needs:
● Advertisers who are new to running online ads or who are looking for immediate campaign creation may find the Simplified Mode a good fit.
● Advertisers who want more advanced options and control in campaign creation may find Custom Mode a good fit.
● Follow the steps in the mode that you selected to create your first campaign.
Follow the steps in the mode that you selected to create your first campaign.
Step 5: Submit your first ad and finish payment:
● After you submit your first campaign, Ads Manager will check your billing and payment information. It may prompt you to confirm the details and add a payment or balance to your account.
● To ensure a safe and user-friendly environment, we will review your ad before it goes live. See here for more information on ad reviews.
Step 6: Celebrate
Congratulations on setting up your TikTok Ads Manager account and running your first paid campaign!
Note: To create a safe experience for our users, and comply with local regulations, please know that there are several industries and products that cannot be promoted using TikTok Ads Manager. For a complete list of the prohibited products and services in each market, see TikTok Advertising Policies - Industry Entry.
3. Choose the type of ad you want to create: "In-Feed Ads," "Brand Takeovers," "TopView Ads," "Branded Hashtag Challenges," or "Branded Effects."
4. Follow the prompts to create your ad. For example, if you choose to create an In-Feed Ad, you will need to select your target audience, set a budget, choose a creative format, and upload your video or image.
5. Once you've completed all the required fields, review your ad and click "Submit" to send it for review.
6. Wait for TikTok to review and approve your ad. This process can take up to 24 hours.
7. Once your ad is approved, it will begin running on TikTok.
Keep in mind that TikTok Ads have specific guidelines and requirements for the content, so be sure to review these before creating your ad. Also, make sure you have a clear understanding of your target audience and what type of content will resonate with them before creating your ad.
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