If you just started your dropshipping store, then you've probably run into one of your major dilemmas: getting the attention of potential customers. One of the mistakes many beginners make is thinking all they have to do is set up their store, and customers will immediately show up out of nowhere and line up to buy their products.
Like every other type of business, dropshipping is a competitive marketplace with multiple parties all vying for valuable clicks from their potential customers. To stay ahead of the competition, you have to advertise your products, where dropshipping ads come in. There are many ways to advertise and get your store to your targeted audience, but Google Ads and Facebook Ads are the top two options.
It's worth noting that both Google Ads and Facebook Ads are digital marketing game-changers that can help you achieve several goals, including:
Maximizing the volume of traffic to your store for
Growing your online audience base
Expanding the brand recognition of customers until they're familiar with your dropshipping store
Higher ranking in search rankings
More views and shares
While these two types of digital ads can benefit any dropshipping store, they have their peculiarities that shape their pros and cons. A closer look at both Google Ads and Facebook Ads will help you decide better for your business. Read on to understand how both methods of promotion work, their main differences, and their advantages.
Google Ads for dropshipping
Google Ads is a paid advertising platform for getting your links in the top slots of Google searches. It is considered a PPC marketing channel, where advertisers pay per click or impression.
What makes Google Ads a powerful tool for promoting your business is the simple fact that most people start their internet use on a search engine. To appreciate the potentials Google Ads offer for the business, let's take a moment to consider these facts and figures:
Google is the most popular site globally, processing 40,000 searches every second and a total of 3.5 billion searches every day.
Google Ads has a potential reach of over 90 percent of all internet users.
Google Ads convert 50% more than organic traffic.
The average cost-per-click (CPC) for Google Ads across all industries is $3.09
If these stats are anything to go by, they're a pointer to the fact that Google is an absolute giant, and advertising on the platform can help any business gain a competitive edge. In other words, Google Ads is an effective tool for advertising your dropshipping business as it allows you to reach your target audience, which can be based on any of the following parameters:
Type of device
Types of Google Ads
Google Ads can be grouped into four categories:
Search: These are text ads that appear on top of Google search results pages and are particularly useful for reaching customers searching for products you sell.
Display network: These are image-based ads unrelated to search queries but are displayed within the Google Display Network (GDN). They're most beneficial to businesses seeking brand awareness.
Video: These are ads displayed to YouTube users with lengths varying between 6 and 15 seconds.
Shopping: These ads are great for drop shippers because they display products and services within GDN. They target shoppers that are ready to buy.
Advantages of using Google Ads
There are many advantages of using Google Ads for your dropshipping business. Here are a few:
1. Equal access to the market
One of the biggest attractions to Google Ads is that it provides a level playing ground for everyone, including newbies and veterans and advertisers on low budgets and those with deep pockets. Even though the platform works on a bidding system, a lower bidding ad could still be clicked if relevant to the user.
2. Pay for only clicks
Unlike conventional methods of advertising, Google Ads only charge when an ad successfully attracts someone. This means you only get to pay when there's a click, thus helping you keep a close reign on your spending.
3. Huge audience
As stated earlier, Google is among the most popular websites in the world today, and the main search engine across the globe, accounting for 9.47% market share as of June 2021. In effect, the huge audience means you can have a wide reach than you can ever imagine.
4. Brings you engaged customers
Google Ads work based on the interest of users who are already looking for your products and have a buying intent. If your product is well-known to your audience, Google Ad is a great way to promote them as you will be dealing with potential customers that ready to make a purchase.
Facebook Ads for dropshipping
Facebook is an excellent way to get cold traffic to your dropshipping store. As you're probably aware, Facebook is the largest social platform in the world today, boasting more than 2 billion users.
Unlike Google, where users searching for products already have a purchasing intent, Facebook users are mostly looking to meet and connect with their friends and family. However, this is exactly what makes Facebook attractive for advertisers as they get a wide range of tools to target customers according to their behavior and interests.
With these potent analytical tools, you can personalize your ads to show in the News Feed only to the people who may be interested in your products with pinpoint precision.
Before we proceed, here are some facts and figures about Facebook:
As of 2021, Facebook has 2.85 billion monthly users and 1.91 billion daily active users.
Facebook has over 1 trillion page views per month.
For Facebook advertising, the average cost per click (CPC) is $1.86, and the average cost per mile (cost per thousand or CPM) is $11.20.
Advantages of using Facebook Ads
Benefits of using Facebook Ads for your dropshipping store include the following:
1. Inexpensive CPC
Unlike Google Ads, Facebook charges for impressions and not clicks. An impression simply means when an ad is viewed. Because of this, when you put your ad before the appropriate audience and relevant to the user, your cost per click can be considerably cheaper than Google.
2. Big audience
Facebook also boasts a huge audience of users, offering you the opportunity to reach your targeted audience and show them what you have to offer. By using the analytical tools, you will reach users who will likely be interested in your products and eventually boost your sales.
3. Targeted Ads
Facebook allows you to target people based on location and customer behavior. For instance, you can customize your ads to be shown to everyone in a location at the moment, anyone who visited the location recently and everyone who is traveling to the location. You can also target based on behavior and create custom ad campaigns for each group based on different behavior or location.
4. Ads are visual and engaging
Another attraction to Facebook Ads is that users can reach out via Messenger to ask questions about your products, which can help you get more sales. You can also include images or videos and even insert social proof to engage and persuade your target audience.
Google Ads vs. Facebook Ads for dropshipping
Now that we have covered the basics about both types of ads let's determine which is better. Admittedly, it is hard to simply state which is better between Facebook Ads and Google Ads but to help you make the right choice, here are a few factors to consider.
Choose Google Ads if:
If your target audience is familiar with your product
If there is an existing demand for your product
If your product is catering to other businesses (suitable for the B2B model)
Choose Facebook Ads if:
If your product offers a unique value
If you're looking to reach and acquire new clients
If your advertising budget is limited (Facebook CPC is cheaper than Google CPC)
If your product or service is catering to customers (suitable for the B2C model)
Obviously, even though Google Ads and Facebook Ads are suitable for promoting your dropshipping store, they aren't competitors as they differ in effects and costs. The best one to choose is based on who your target audience is and your budget. However, it's important to ensure that you have suppliers that can supply high-quality products promptly, and there's no better place to find them than on Doba.
Doba has been a leading dropshipping website since 2002, dedicated to providing high-quality dropshipping suppliers and products for online sellers to dropship. Doba provides integrations with top marketplaces and e-commerce platforms, including Amazon, eBay, Shopify, and more，allowing sellers to add products to their stores and sync orders to the suppliers to fulfill efficiently.