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How to Create Landing Pages That Convert

September 24 2021 11:30
Winnie

A landing page is one of the web pages of your website that is unique from other web pages. It is defined as a goal-oriented page and increases conversions. The reason for this is that landing pages that are well-developed and visually pleasing increase conversion rates by 85%.

Landing pages can also be your click-through pages that send your audience to other important web pages or websites. Or they can be other standalone pages that provide free e-books, quote, tips, and more in exchange for your customers’ information. You can then use this information to target these customers in the future to meet your market goals. 

Creating a landing page that converts is not challenging, and with the right strategies, you can create intriguing landing pages and boost your sales. 

How to create landing pages that convert

Below-specified is some tips that describe how you can create professional landing pages, which would help you fulfill your marketing goals. 

Know your goal

The difference between an extraordinary landing page that converts, and the one that does not help you earn a single dime, is the mismatched content. Users do not want to see marketing strategies on a website created to provide information about SEO. Users want a well-developed landing page that is relevant and provides valuable information to them which they have been looking for. 

Now, the reason for mismatch content is when you do not have an idea about what is your goal. It is pretty simple that if you won’t know your goal, you won’t be able to relevant content that would compel your audience to take the steps you want them to take. 

Hence, knowing your goal helps you identify the content that you should post on the landing pages that would help you earn more conversions. 

Use only one CTA 

To create engaging leading pages that convert, you have to have a clear CTA that is convincing and solid so that it can help you convince the visitors on your website to take the specific steps you want them to take. 

CTAs are the most crucial part of your landing page, and without them, you cannot convert your potential customers into existing ones. As CTAs are important, many people think that having 2 or 3 CTAs would help them gain numerous customers. However, this is not true and does the opposite of it. 

Placing more than one CTA diverts the action of your customers, and therefore, you reduce the chance of them being your future customers or take desired steps. Hence, you should only use a single CTA on your landing page that tells your visitors completely about what steps they should take next. 

Make your CTA visible 

One mistake that most people make with CTAs is that they place them in a place where they are hardly visible, which hurts their conversions. As specified, your CTAs are important. You should place your CTAs where they are visible in an instance. It is because people do not have time and they do not look for your CTA if they aren’t able to see it quickly. 

Hence, not placing your CTAs in the right place would damage your business growth goals. The ideal place where you can place your CTA so they are visible is above the fold. Above the fold is the top of your page. Placing your CTA on top of the page helps your visitors not to scroll down that saves both, time, and ensures that the majority of your visitors see it. 

Engaging CTA 

Another thing that you can do to create landing pages that convert is to create an engaging CTA and make it mesmerizing and unique so it can stand out from the rest of the ordinary CTAs. Customers love innovative CTAs, and as a result, websites that have pioneering CTAs have higher conversions. 

There are many strategies that you can follow to create highly engaging and aesthetically pleasing CTAs. Some of the most effective and popular ones are:

  • Using vivid colors

  • Aesthetic and bold fonts

  • Customize the buttons. Now square buttons are becoming obsolete, so try to use buttons of different shapes. 

  • Use legible text 

  • Add illustrations, shapes, and icons alongside your CTA. All the colors and splendid illustrations would help you to grab the attention of your visitors. 

Add a video clip

Adding a video on your landing pages to deliver your message is both engaging and efficient. People are more prone to remember content that is displayed in the form of images and colorful texts. It is a scientific fact. According to research, companies that use videos for marketing earn around 50% more profit than the ones that are not incorporating them. 

Moreover, videos also help you deliver your message more deliberately and helps you save time. Video on your landing pages has a hypnotic effect on your users’ minds and heavily influences their buying decisions. 

According to Forbes, around 90% of people are influenced by product videos, which help companies reach their market goals in a short period.  

However, there are some crucial aspects that you should consider when considering creating and adding a video to your landing page. Some of them include:

  • Short videos – The videos that you should use must be short (less than 3 minutes). The ideal time of the video that you use on your landing page is 2 minutes. 

  • Your video should be unique and clear – You should make videos that are an attention grabber, but you should never copy someone else’s videos. Moreover, your videos should be clear and easy to understand.

  • You should make sure that you provide visuals that match the words in your videos. Not doing this, seems unprofessional and is not engaging. 

Compelling headline 

One of the most crucial things that you should do if you want to earn more conversions through landing pages is to create a tempting, and convincing headline. The headline of a page is one of the first things that visitors to a website see. If a headline of a website is not compelling or tempting, people leave that website. Hence, you must focus on how you should make the headlines on your landing page more alluring. 

There are some steps that you can follow to make a highly appealing and efficient headline for your landing page. Some of them are:

  • It should be clear

Your headline should never be confusing. It should be precise and tell the customers or visitors of your website what is your product. And what solution that it aims to solve. Your headline should be between 10-20 words long. 

Extensive and irrelevant headlines do not do any good in getting you conversions. Master the art of clarity and preciseness, and see your conversions get a rise. 

  • Try to integrate digits 

You can also use digits at the start of your headline. Digits are convenient and easy to understand, and they form a more soothing structure, which engages the audience. For example, you can write “5 ways to wash your car”, instead of “Wash your car in 5 ways”. 

  • Create urgency 

Creating urgency is also another thing you can do if you want your headline to be more attractive and appealing. Use words like now, today, currently, right now to create a sense of urgency. Creating urgency in your headline attracts users as they think that you have something important to deliver which could potentially benefit them. 

Make your landing pages speedy

Slow web pages are not engaging and are given attention by the users. Websites that have web pages that take more than 3 seconds to load are skipped by the visitors, which hurts conversions. To avoid this, you should make your web pages, landing pages, in particular, speedy. 

To make your landing pages faster, you can use some of the steps that are specified below. 

  • Optimize your images, if you are using them. Plus, make sure to use minimum pictures so that the page does not look messy and confusing. The goal of a landing page is to deliver your message about your services, products, and other special offers. In short, they are aimed at a definite goal. Through landing pages, you can get in touch with your visitors and earn conversions. 

 

  • Use tools if you think your landing page is being slowed down, and you cannot think of anything which might be causing this issue. If issues are discovered, make sure to resolve them to help your landing page load faster. 

Optimize it for mobile 

Around 77% of American adults alone own a smartphone and the USA is not the only country present in the world! It is why 70% of the web traffic is generated through mobile phones, and mobile usage is believed to rise by 46% by 2022. Hence, all these stats show why you should optimize your landing pages for mobile devices. 

Conclusion

The above-specified are some of the ways in which you can create landing pages that convert.  You can visit Doba.com if you want to know which products you should target for your dropshipping business in the near future.