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With the warehouse's price getting premium, it’s easier to understand why more and more people are turning to dropshipping. However, the dropshipping business model has its own obstacles.
Even though dropshipping requires a little upfront cost to get started. Due to which it has a low threshold for entry, relatively. It means you will face a lot of competition. However, if you want to compete well in this highly crowded business sector, then you must understand the marketing strategies that can help in increasing your website traffic and boosting your business sales in the best possible way.
With plenty of marketing options for dropshipping businesses available out there, from SEO to social media marketing and influencer sponsored posts, sometimes deciding which marketing strategy would be best for your dropshipping business.
Even though no one size for all marketing strategy is available out there. It is because from where your customers are coming from depends upon your chosen niche. However, Google Ads is a go-to way for marketing your products in dropshipping business.
Well, if you don’t know how to use Google Ads to market your dropshipping business effectively. Then, simply have a look at the details below to understand things better in this regard.
So, here we go:
Even though there are different platforms you can consider for online advertising outside Google Ads. However, with a Google Ads account, you can simply run ads that can run on multiple platforms such as:
Google Shopping
YouTube
Google Display network
Google Search
Even Gmail ads campaigns
It means Google Ads can offer you better opportunities to advertise through different channels, where you can reach most of your potential customers with ease. Arguably, missing these opportunities wouldn’t be right for you.
When it comes to getting started with Google ads, there are different types of ads campaigns that you can consider. Which of these ads campaigns do you want to choose? It commonly depends upon your marketing objectives for a dropshipping business.
However, here are some of the most important types of Google Ads for dropshipping businesses that you must know:
Google shopping ads are highly effective for dropshippers. It is because this will let you get more qualified leads to convert. Google has come up with a certain campaign type called Google Shopping. If you have multiple types of products listed in your store, this would be the preferable ad type to consider for you.
The best thing about these ads is that you don’t have to create an ad for your store. Instead, Google will pull needed data from your products list automatically to display.
You are not the only one selling products in your niche. Your competitors can bid on your branded search terms as well to show their stores when people are actually looking for your products.
Fortunately, you can also do the same with your competitors. If you are aware of your top competitors, simply bid on their branded keywords to display your ads and remarket to the list of your competitors without any hard efforts.
This is commonly the most misunderstood and intimidated Google Ads type. Unlike Search campaigns where you have to bid on keywords, Google Display Network is a collection of Banner and Display Ads across an extensive network of thousands of sites partnered with Google.
Google display Ads campaigns are also called interruption marketing. It is because this type of ad usually displays on whatever site your potential customer is looking at currently. It would be similar to a billboard display that’s always there on the side of a highway when you are driving along.
You can also use this type of ad for your remarketing campaigns to ensure that your prior customer remembers you whenever they need the products you offer.
However, while creating a remarketing ad campaign with Google Display Network, ensure that you aren’t around your potential customers everywhere. Instead, follow them for a couple of weeks only. This won’t overwhelm your customers and also keep you from wasting your money.
Well, this is another most effective yet simplest google Ads campaign you should know. In this type of Google Ads campaign, you will bid on your own branded keywords. For example, your company name, and its variants.
You can even add variations to this type of Google Ads over time to make your campaign broader and more effective.
It is vital to create a solid budget strategy for your Google Ads. Once you have figured out your Google Ads budget for your dropshipping business, now you should start implementing it step by step. Don’t forget to monitor results consistently. By this, understanding the progress of your Google Ads will become easier. Ultimately, you can also make the necessary adjustments to your Google Ads strategy accordingly.
For example, with the Google Ads statistics, you can get to know whether you need to increase or decrease your advertising budget. Or should you kill some ads that are ineffective, or alter the overall campaign to get more benefits?
Even more, you can get to know the type of ads that are performing best for your dropshipping business as well.
Google Ads are one of the best ways to market your dropshipping business and attract more customers to your business in the best possible way. However, when it comes to using Google Ads effectively for dropshipping, you must consider mixing different types of ads in your advertising strategy. Experimenting with different Google Ads types can let you determine which of these ads are performing better for your business, eventually.
Along with the right Google Ads strategy, you also need top-performing products as well for your business to let it thrive. Doba is the leading platform where you can find popular products and trustworthy suppliers for your dropshipping business. Overall, Doba is here to add convenience to your business and make it easier to source the right products to your dropshipping store.
Recommend reading：
All the Stats You Need to Know About Dropshipping Profit Margin
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