Drop Shipping is a profitable business that requires little capital to set up. Once you have set up your store online, all you have to hope for is that someone will find it and then purchase goods from your online store. The problem is that in life, nothing comes for free; you either have to pay search engines to rank your product (which is very expensive) or get other means to rank highly on Google for free.
I bet you are already scratching your head with the questions of how to get traffic to my dropshipping site for free or how to generate traffic to my dropshipping site for free. Lucky for you, there are trusted and tested methods that can be used to enhance your dropshipping site. Hold your horses and stop thinking about how to drive traffic to your website without coughing up a fortune because we have the answer for you.
Search engine optimization (SEO) is the process of increasing traffic to your website through an organic search on a search engine for specific keywords. The goal is to rank on the first page of the Search Engine Results Page (SERP). If the SEO is done correctly, you have hit a home run as all the clients need to search be a perfect way to connect with your customer. Most dropshipping stores like BigCommerce, Volusion, Shopify have the option to add a blog to your site, while those that do not have that option like Amazon, Walmart, and WooCommerce mean you have to create a blog on another site like WordPress and link your products.
Optimize for the product keywords to get a better ranking on the e-commerce platforms. Long-tailed keywords have better results when used than shorter keywords. You can use tools like Helium 10 when working on your Amazon listing to get the most popular keyword searches and get on to the first page of the amazon listing for your chosen set of keywords. As a take away you have to understand that SEO is a long-term strategy that may take longer for the pages to rank.
We live in a more connected world than ever, and a simple word of mouth or post on Twitter, Facebook, or Instagram can have huge impressions. Social media should rank highly when thinking of how to drive free traffic to your dropshipping website as it is free to join but connects you to thousands of people and at times, millions of people if your content goes viral.
The post on Facebook, Twitter, or Instagram does not have to be an image of your product or information on the products; instead, you make good content and attach a call to action so that people can go to your online store directly from the social media post. Some of the platforms like Facebook have a marketplace where you can list goods and groups where you can connect to a specific audience that is likely to be the target demographic of your dropshipping goods.
Youtube is an incredible avenue that can boost your store if you are consistent and keep marketing your goods to your customers. Unlike other social media sites where you need a large following to get your message across, on Youtube, small channels have the power to pull massive traffic when the content is like, comment, and view your video.
IF your video on Youtube answers a great question, consumers need to know about a product it builds as part of your SEO strategy since Youtube videos rank high on the SERPs. People are also likely to search for information on your retailing product on your dropshipping site and land on your youtube channel. Leverage social media to increase your presence online.
Whatever good you are selling on your dropshipping site, there are questions that people have a question on the product. Providing the correct solution will gain you lots of social capital. Quora, Reddit, and Niche specific forums are points where you can use your knowledge to your advantage. Share your insight on the product and finally link the post to your dropshipping site. That's just straightforward; the beauty of the strategy is that once you answer a question today, the answer is archived and shown for a long time with an upvote sending you to the top reply. Aim to provide value if you are going to use online forums.
Sometimes you have tried all the tricks in the book, and still, you do not boost the traffic nor sales to your dropshipping site. The remaining alternative to driving free traffic to your dropshipping website is to get experts at affiliate marketing to help you raise the traffic to your site. The method is technically not free but since you do not require initial capital to start an affiliate program is a free way to get traffic to your dropshipping site.
You can get free software like Tapfilliate or Refersion to start an affiliate program. Your affiliates can sign up and get a free trackable link. Once the link is used to purchase the product, you have to pay your affiliate part of the revenue as a commission; the more traffic, the better your affiliate.
Do you have a few leads that you believe could make them repeat customers? Don’t sit on that gold mine. It is time for you to make the most of those contacts to create value for your dropshipping site. You can also use your current traffic to generate more traffic by asking your customers to sign the newsletter.
The newsletter is an opportunity for you to sell yourself to your customers and make an impact, so do not be dry. Write emails on topics that will spur interest in your customers. Ask the visitor to subscribe to your blog but also give them room to unsubscribe with ease. Use the email to get your customer back to the site or send them an irresistible offer after gaining their trust.
You never know how much a single customer comment could help you increase your traffic. The customer could share valuable insight that you would not have thought of sharing and end up breaking the internet as people are rushing to your dropshipping store to read the customer’s comment.
You can encourage commenting on your dropshipping store through the customer reviews or also the use of interesting questions that would leave readers sharing their opinions or guesses on your dropshipping website.
You should not only concentrate on your website but instead, make a conscious effort to go through industry or niche-related sites to make comments. Some websites may allow you to share your link in the comment section, which is a significant booster in SEO. The more you comment and share the link, the more you are visible on search engines like Google, Bing, and Duckduckgo. Your motivation to leave a comment should not only be focused on how to get free traffic to my dropshipping website but providing value to the sites, you comment on their blogs.
Success in getting traffic online is about standing out. The same product you are dropshipping is drop shipped on other platforms by many businesses. The competition is stiff on what will optimize the image further. Some people are too lazy and often use the same image they downloaded from the dropshipping wholesaler without optimizing it for their site.
Direct traffic is when a visitor types your URL into a browser or uses the bookmarks to reach your site. The indirect traffic includes links, a referral post, or the use of a search engine. You can increase the number of to offer quality content and products to attract such users.
Getting free increased traffic to your dropshipping website isn’t a cup of tea, but we have to contend with the low budget and discipline ourselves to get the necessary results. You can follow as many strategies as possible from this guide to get your ship sailing in the dropshipping world. You have to be patient and consistent to get substantial results.