Turning to social media platforms to attract traffic for your online store is one of the oldest tricks in the book. However, despite being a relatively dated strategy, it can still drive desirable outcomes, provided that you’re targeting the most effective social media channels.
With 75% of Pinterest users testifying to shop from the app every week, Pinterest seems to be a profitable territory for dropshipping businesses to establish their grounds. Moreover, an average sales order on Pinterest is $50 - the highest order value from a social platform today.
If you’re planning to utilize Pinterest as a traffic source for your dropshipping store, keep reading for guidance from the first to the last phase of your dropshipping journey with this social media channel.
Why do People Use Pinterest?
Pinterest is solely a platform for visual bookmarking and sharing visual content. A majority of Pinterest users arrive at the app to find inspiration for their hobbies and interests.
When users come up with an idea, they can create and post a Pin that can later be found by other visitors who can derive ideas from it. And the best part about a Pin is the option to attach a link to it, which makes attracting traffic to your online store a piece of cake.
Furthermore, as suggested above, more than half of Pinterest’s visitors use the platform for shopping. Again, a link plays a vital role in simplifying their shopping experience and increasing sales of your dropshipping store.
What Niches are Best for Pinterest?
Did you know that 71% of Pinterest users are women? The three most popular female age groups include 25-34 (28.5%), 18-24 (18.1%), and 35-44 (12%). This is the same cluster that is responsible for making the majority of household buying decisions.
Of course, this gives a clear idea about the reigning categories on the platform, but remember that these figures are not set in stone.
While females make up the majority of users, 40% of dads in the US can also be found on Pinterest looking for creative activities to perform with their kids.
With dads and females out of the picture, we can also see a huge demand for Pinterest among Gen Z and millennials, who make up 34% of Pinterest’s user base. These social-savvy individuals browse through Pinterest, looking for new ideas, and are more likely to purchase through the app.
Now that you have a clear idea about Pinterest’s audience, here are a few niches they search for on the platform:
● Home Decor
● Antiques and Collectibles
This list is by no means set in stone, and considering the speed at which user interests evolve, other product categories have a fair chance of success in the upcoming years.
But before you rush to integrate these niches into your product list or use them as an inspiration to create a dropshipping business from scratch, it’s imperative to find a trusted supplier for your desired products.
This is where Doba steals the spotlight. From fashion and beauty to antiques and collectibles, Doba has it all for your dropshipping store on Pinterest. Find the trendiest products in your target niche and see them attract a plethora of visitors to your online store.
By partnering with Doba as your dropshipping supplier, you get access to the hottest-selling items, making it impossible for your audience to resume their daily lives without hitting the purchase button!
How Do You Attract Free Traffic to Your E-Commerce Store From Pinterest?
With a trustworthy supplier backing you up and your product catalog ready to tantalize viewers, it’s time to invite traffic to your E-commerce store and start selling. Here’s how you can do this:
Pinterest Boards display a collection of Pins revolving around a certain category or topic. Boards present an exciting way for e-commerce brands to engage with their audience, along with promoting their products.
And the best part? There’s no limit to the total number of Boards you can create. For instance, if you sell fashion apparel, you can create separate Boards for jumpsuits, halter-neck tops, cargo pants, and many more trending items in your product list.
Repinning refers to increasing the Pins in your Boards by adding Pins from other profiles that match your theme. This allows you to create a strong media library, presenting a variety for your followers to find exactly what they’re looking for without seeking it elsewhere.
Additionally, you can become the go-to source for information and inspiration around your Board’s topic, giving your business the exposure it needs while establishing yourself as an authority in the niche.
Start With Completing Your Business Profile
Your Pinterest profile represents your business and must, therefore, include your professional logo, name, and email. In the “About your profile” section, mention details about your store with a strong CTA at the end, and remember to attach your website link so people can find your store easily.
Claiming and connecting your profile to your website and other social accounts is essential to get more stats for each pin. Simultaneously, a complete profile helps distribute your content while unlocking additional features and content.
Upload Valuable Content on Your Boards
The objective of this strategy is to design your Board as a significant source of inspiration for users who are fascinated by your niche.
The goal isn’t just posting as many product pictures on a specific Board as possible. Instead, try to incorporate lifestyle images of your product centered around that category.
The secret sauce behind immense organic growth on Pinterest is consistent posting.
Here’s a rough idea of what you should include in each Board on a daily basis:
● One lifestyle pin
● One repin
● 0.5 product pins from your store
Patience is key since results don’t start towering overnight, but consistency will eventually get you there. Try aiming for approximately 100-200 Pins for every Board to create a perfect balance between value and size.
Don’t Forget to Attach Product Links
While adding product links with pins works excellently in helping people land at your e-commerce store, it also boosts your SEO score.
Every link you add to your Pin creates a high-quality backlink for your website. This enables your website to climb up Google’s SERPs, allowing your audience to find it through Google as well.
With that, we reach the end of our crash course on how Pinterest works and the ways you can utilize this platform to drive increased traffic for your dropshipping store. The road to organic traffic demands patience and consistency, but the destination makes it all worth it!
Try Doba today, risk-free, without missing out on a quality experience!