A Beginner’s Guide for Dropshipping With Tik Tok

TikTok dropshipping is driving heaps of profits for drop shippers, even the ones who are just entering the market.

If you type the keyword “TikTok Dropshipping” on YouTube, you’ll find an extensive collection of success stories from newbies sharing how their dropshipping business skyrocketed with TikTok overnight.

In this guide, we’ll break down the secrets that make TikTok such a profitable platform for drop shippers and connect you to suppliers you can trust. So, let’s get started!

What Is TikTok?

TikTok, as you may already be aware, is a video-sharing social media platform. A prime reason for its humungous success is the channel’s powerful algorithm that effectively connects users to the type of content they find the most entertaining and engaging.

The app gained popularity because of dance and lip-syncing videos, but today, it reigns supreme for all niches and categories. So, even if your dropshipping business is not backed by a mainstream niche, as long as your content is engaging, it has all the potential to attract loads of traffic for your business.

Moreover, TikTok brings several marketing options at the disposal of e-commerce stores, which include creating organic content, hosting live streams, using paid ads, and partnering with influencers to target their ideal customers more effectively and expand their reach.

The TikTok Statistics for Dropshippers

TikTok is home to 1.08 billion users, 90% of whom use the app on a daily basis for about an average of 45.8 minutes. That’s a massive amount of daily exposure, making it a profitable avenue for e-commerce shops to market their products.

The app is mostly popular among Gen Z individuals aged 18-24, so if that’s your target market, your store can hit the jackpot through dropshipping on TikTok.

However, if you have an older consumer base, there’s absolutely no reason to worry because of the stats mentioned above. The influence of TikTok is spreading rapidly to a more adult user base, and in the US alone, the platform has experienced a ten times increase in adult users.

Keeping this into perspective if you’re ready to use TikTok for your dropshipping business, here are some stats about specific niches that may be of help to you:

● Fitness/sports – 57 billion

● Home renovation/D.I.Y. – 39 billion

● Beauty/skincare – 33 billion

● Fashion – 27 billion

● Recipes/cooking – 18 billion

● Life hacks/advice – 13 billion

● Pets – 10 billion

● Outdoors – 2 billion

Should You Do Dropshipping With TikTok?

The answer to whether you should start dropshipping with TikTok solely depends on the products you’re selling and your target market. Of course, experimentation is part of the process, and it’s only when you start doing something that you realize whether it’s working for you.

It’s no surprise that the popularity of TikTok is on an upward trend, and one can only shoot arrows in the air when determining the changes in trends on the platform. Start small and see if it’s your cup of tea.

Additionally, you can also monitor whether any of your competitors are utilizing TikTok for dropshipping – if they can do it, so can you.

3 Tips For Dropshipping With TikTok

If you’ve decided to leverage the endless user base of TikTok for your dropshipping business, here are three tips to help you make the most of it:

Focus on Your Target Audience

Your core focus must be on your target audience. Since young people form the largest proportion of TikTok’s traffic, there’s a possibility that the purchasing power of an average user on TikTok may be lesser than that of an average Facebook user.

In such a case, selling high-ticket items on TikTok won’t be too profitable. Contrastingly, it could be an excellent platform for promoting low-ticket products that appeal to your audience’s interests.

Find Out The Reason Behind Ad Failures

If you’re planning to advertise your business on TikTok, you must know that TikTok ads get rejected in the blink of an eye. This is because of TikTok’s stringent advertising policy.

Some of the reasons why your ad campaign may fail include exaggerated or misleading claims about the product, errors with the ad’s caption or texts, poor quality, and more.

Keep Ads Short and Relevant

TikTok users love watching short videos with brownie points for those that are captured with a smartphone camera. This makes them look more organic.

So, when you’re creating TikTok ads, try to ensure that their layout complements the style of your regular videos for the highest results. The more commercial and longer your ad looks, the lesser will be its chances of achieving the desired outcomes.

Top 4 Dropshipping Suppliers

When it comes to finding a supplier for your dropshipping business, there are endless options in the market to choose from. Here’s a list of the top 4 dropshipping suppliers you can trust:

Doba

Instead of just providing a list of dropshipping vendors, Doba partners with suppliers, enabling you to make orders with several warehouses with the assistance of its centralized interface.

Doba ships to the United States, Australia, Canada, France, Germany, and Puerto Rico. It features an extensive list of 700,000 products with ample profit margins. If it’s a convenience you seek, Doba is second to none.

AliExpress

The majority of products on AliExpress are sourced from China and can be shipped to around 220 countries, which includes the US. Shipping can take anywhere between 15 to 45 days, depending on the mode you’ve chosen.

There are over 100 million products on AliExpress, and the platform is great for building relationships with vendors.

Alibaba

Alibaba is a preferable choice for wholesalers instead of individual sellers since suppliers mainly offer items in bulk quantities. Shipping can take up to six weeks, and you can find over 2.8 million suppliers on the platform and 5,900 product categories.

SaleHoo

SaleHoo exhibits over 8,000 wholesalers who assist dropshipping businesses like yours. However, it caters to the US, Australian, UK, and New Zealand markets only. In addition, SaleHoo sources products from AliExpress and is an ideal choice if you’re looking for a temporary research tool or directory for your business.

Conclusion

TikTok dropshipping is still a relatively new avenue for drop shippers. With all this information at your disposal, you can confidently take your first steps in the world of TikTok dropshipping.

Remember to consider your target audience before deciding whether TikTok is the best option for your dropshipping business.