Top Wholesale Shoes Trends: Your Dropshipping Opportunity

The footwear industry is a thriving market, owing to the fact that shoes are no longer a basic necessity for people to walk but a styling statement that can make or break your entire outfit. The online shoe industry in the US alone has surged by 10.4% in the last five years, making up to $14 billion in this sector.

From Yeezys to Crocs, the shoe market has innumerable trends coming in every year. The evolving nature of this business demands drop shippers to ride the wave of new trends to prosper in their arena.

If you’re a budding drop shipper in the footwear market, you’ve landed in just the right place!

In this article, we’ll discuss everything from the hottest footwear trends to profitable market strategies so you have all the necessary information to run a successful shoe wholesale dropshipping business.

Current Hot Footwear Trends

Running a footwear dropshipping business means staying updated with the latest shoe trends to attract your target customers and gain profits. Below are the most popular styles of shoes wholesale that are currently gaining hype in the market.

Athletic Sneakers

Sneakers have been the center of attention for years now. This footwear item is worn by performers and athletes and as casual everyday wear.

Athletic shoes constitute up to 30% of the shoe market sales. This indicates the high demand for sneakers, making it an excellent option for drop shippers to sell in their business.

Platform Shoes

Platform shoes are one of the most prominent fashion hits of 2023. These shoes are famous for their exaggerated platforms that keep going higher and higher every passing fashion week.

The best part about these shoes is that they aren't sold by a specific brand, which negates the issue of brand loyalty and buying from a specific brand label. Keeping this in mind, drop shippers can add this item to their selling list.

Knee-High Boots

Knee-high boots are wardrobe staples for many women around the world. These classy boots are statement-makers and complement any outfit, giving you the perfect silhouette.

This can be a profitable product for drop shippers, as the boots are worn all year round and can be marketed every season, increasing your chances of making sales.

Classic Business Shoes

Classic men’s business shoes, also known as dress or formal shoes, are an all-time favorite in the shoe market. These shoes are comfortable and chic at the same time and are worn by men at work, at fancy dates, or formal gatherings.

Due to this shoe’s flexibility, it is always in high demand and can make your dropshipping business a success.

Flats

The easiest way of making your outfit a bit more trendy is by pairing it with flats. 

Owing to the hype of these shoes, its market size is estimated to rise in the coming years, making it the perfect product to sell in your dropshipping shoes business.

Footwear Market Opportunities

According to a comprehensive analysis of the footwear market, the industry is forecasted to display positive and consistent growth from 2023-2030.

To ensure your business stays afloat in this thriving industry, here are some key market opportunities to tap into:

● Owing to the growing environmental concerns, sustainability comes to the forefront of consumer’s purchasing decisions. This indicates an upward growth of CAGR of 4.91% between 2022 and 2027.

● The type of shoes people add to their carts depends on the latest fashion and lifestyle trends. Keeping up with these trends and altering your product catalog accordingly is an excellent way to seize the largest catch from the market.

How to Find Hot Footwear Suppliers?

When finding a supplier, the first few qualities you would want to look for are trustworthiness and their commitment to dedication. Then comes your product niche; make sure to conduct in-depth research on your niche’s availability in their inventory.

In your case, you would want to look for a dealer with a decent amount of trendy shoes to supply to your customers. To gauge if your retailer deals with the hottest footwear of the season, conduct research on the current shoe trends and try finding them in the supplier's inventory

Additionally, check the costs and pricing of competitor retailers in the shoe industry. This will allow you to compare and deal with the best quality shoes at the most reasonable prices.

Lastly, don't forget to check your retailer’s ratings and reviews, as this will help you make the final decision of whether or not you should work with them.

Marketing Strategies to Attract Your Target Audience

Dropshipping is an emerging business model that has captured the interest of many people around the world.

But, like in any other industry, success in dropshipping doesn't occur overnight. Therefore, to achieve their business goals, drop shippers need to utilize effective market strategies in their businesses.

Niche selection

Choosing the appropriate niche is directly correlated with the amount of revenue you make. Select a niche that interests you, and that you're passionate about.

Working in a niche with high consumer demand and profitability is a factor to remember during the niche selection process.

Ensure Product Quality

If you want to run a flourishing dropshipping shoes business, your prime focus should be on selling trendy and high-quality products.

To ensure you offer the best products, research and review suppliers selling trendy and good quality footwear at reasonable prices.

Search Engine Optimization (SEO)

By optimizing your website according to the search engine, you will be able to attract your targeted customers. Utilize effective SEO techniques, use relevant hashtags and keywords, and add blogs if necessary, as they can help your website rank higher.

Paid Advertisements

Ads help drop shippers scale their business. Try putting up paid ads on Google and Facebook, as this will accelerate the process of reaching out your products to your target audience.

Customer Testimonials

After shipping out orders to your customers, encourage them to leave feedback if they are satisfied with their shopping experience. Client testimonials build the credibility of businesses along with gaining the trust of clients looking forward to buying from your business.

Conclusion

Dropshipping can be a challenging business path to navigate through, but with the help of our above mentioned tips and market strategies, you can efficiently increase your website traffic and reach out to your targetted customers.

In the dropshipping business, it's crucial to work with a trustworthy and reputable supplier so as to deal with the hottest products being supplied at the best prices to your customers. This is the area where Doba dropshipping specializes in.

With its longstanding reputation as the industry’s leading e-commerce expert, Dobaseamlessly bridges the gap between retailers and suppliers to provide drop shippers with superior inventory management and shoes wholesale experience.